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Calendar Icon Date
January 9, 2025
Category Icon Read time
21 min read
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Shopify

Why I Believe CRO is an Ongoing Process, Not a One-Time Fix

Ever seen a Shopify Store that screams “PLEASE LEAVE?”
TBH, some web-designs let us do likewise….

Mistake No.1 Pop-up chaos

→ Pop-ups right away within 0.5 second.
→ Mobile users hate this bombardment.

Here’s how i do the fixes of it:

Exit intent popups are gold.
⤷ Delay triggers until users engage.
Set 10 sec delay & 2 additional page views by visitor

Mistake No.2 PDP – Product page overload.

→ Too much textual info kills focus.
→ Because customers need clarity, not confusion.

Solution?

⤷ Highlight benefits, price, and CTAs. 
⤷ Additional Product Info? Tuck them into expandable accodrions.

Mistake No.3 Mobile navigation nightmares.

→ Overcrowded menus make users abandon ship.
→ Over 70% of traffic is mobile.
→ Messy navigation = lost opportunities.

What’s better?
⤷ Clean, collapsible menu items.
⤷ Show key categories upfront.
⤷ And don’t forget a prominent search bar!

Why Does it Cost Sales?

  1. Pops up: Leads to hard exits, increase Bounce Rate & Drop-off rate
  2. PDP: Distract visitors to focus on the primary buying decision
  3. Nav: Causes abandonment & leave user to go nowhere.

Moral of the story?
A good Design shouldn’t just be fancy & pretty.
It should SELL 
SO, Avoid these 3 Uncommon Mistakes.
Watch your sales soar:)

Posted by

Huss M.
CRO Expert

Key Takeaways

  • 1Speed Wins: Slow loading time of websites kill conversions
  • 2Clarity Converts: Confusing designs or messages lose sales.
  • 3A/B Works: Test everything is your way to success.
  • 4Mobile Rules: Your mobile site must shine so shoppers just scroll, tap, and buy.

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    Huss M.

    LinkedIn

    Your E-com conversions? Would be my problem. What's next? Conversion rate optimization || UI/UX || CRO - Founder and CEO @Citrok.

    Profile

    Huss M.

    CRO Expert

    A CRO specialist with 10+ years of experience and 100+ successful projects. I am obsessed with conversions and my main goal is to help you sell, it doesn't end there.


    By optimizing the entire customer journey, from product discovery to checkout, I create natural, mindful online shopping experiences that drive sales.

    ©2025 Huss. All rights reserved.