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Calendar Icon Date
April 10, 2025
Category Icon Read time
21 min read
Clock Icon Topic
CRO

How to Investigate and Fix Conversion Issues?

CRO audit always feels like an FBI investigation But instead of criminals, I hunt hidden flaws.

The first step? ” 3-Second Rule Test.”
Weather users understand the site in 3 seconds.
If not? Boom! That’s a red flag right there.

💡 Tip: Use a clear headline and CTA above the fold.

Step 2, I asked myself,

“Where Do Users Swear Out Loud?”
I tracked bounce rates.
When people hit a dead-end, I could almost hear their frustration.
They didn’t curse, but I knew it was happening.

💡 Tip: Use session recordings (Hotjar, Clarity) to find rage clicks and exits.

Step 3, The technical part.
I checked the page load speed.
Each second matters in the conversion game.

💡 Tip: Compress images and use lazy loading for faster performance.

Step 4, Mobile optimization
I made sure the site was responsive.
If not, it’s like going to a crime scene without a notebook.

💡 Tip: Use Google’s Mobile-Friendly Test to catch design and usability issues.

In the end, my CRO audit was a thrilling investigation.
→ I followed the clues.
→ Fixed the problems.
→ And boosted conversions big time.
→ The site couldn’t thank me enough!

Posted by

Huss M.
CRO Expert

Key Takeaways

  • 1Speed Wins: Slow loading time of websites kill conversions
  • 2Clarity Converts: Confusing designs or messages lose sales.
  • 3A/B Works: Test everything is your way to success.
  • 4Mobile Rules: Your mobile site must shine so shoppers just scroll, tap, and buy.

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    Huss M.

    LinkedIn

    Your E-com conversions? Would be my problem. What's next? Conversion rate optimization || UI/UX || CRO - Founder and CEO @Citrok.

    Profile

    Huss M.

    CRO Expert

    A CRO specialist with 10+ years of experience and 100+ successful projects. I am obsessed with conversions and my main goal is to help you sell, it doesn't end there.


    By optimizing the entire customer journey, from product discovery to checkout, I create natural, mindful online shopping experiences that drive sales.

    ©2025 Huss. All rights reserved.