How to Investigate and Fix Conversion Issues?
CRO audit always feels like an FBI investigation But instead of criminals, I hunt hidden flaws.
The first step? ” 3-Second Rule Test.”
⤷ Weather users understand the site in 3 seconds.
⤷ If not? Boom! That’s a red flag right there.
💡 Tip: Use a clear headline and CTA above the fold.
Step 2, I asked myself,
“Where Do Users Swear Out Loud?”
⤷ I tracked bounce rates.
⤷ When people hit a dead-end, I could almost hear their frustration.
⤷ They didn’t curse, but I knew it was happening.
💡 Tip: Use session recordings (Hotjar, Clarity) to find rage clicks and exits.
Step 3, The technical part.
⤷ I checked the page load speed.
⤷ Each second matters in the conversion game.
💡 Tip: Compress images and use lazy loading for faster performance.
Step 4, Mobile optimization
⤷ I made sure the site was responsive.
⤷ If not, it’s like going to a crime scene without a notebook.
💡 Tip: Use Google’s Mobile-Friendly Test to catch design and usability issues.
In the end, my CRO audit was a thrilling investigation.
→ I followed the clues.
→ Fixed the problems.
→ And boosted conversions big time.
→ The site couldn’t thank me enough!