Your e-commerce store isn’t Confusing, It’s Just… Emotionally Unavailable.
Hot take:
Most sites don’t have UX issues.
⤷They have trust issues.
And your bounce rate?
⤷ It’s just their way of ghosting you politely.
I Learned This the Hard Way.
Client:
“Why aren’t people buying?”
Me (after audit):
“Because your store is giving ‘I’m not ready for commitment’ energy.”
Here’s what I Fixed:
→ Added urgency next to high-demand products
→ Showed “Most popular size” badges
→ Used smart social proof of actual customers
→ Replaced vague CTAs like “Explore Now” with “Buy the Look”
→ Designed a mobile experience that didn’t feel like Tetris
What Happened?
+2.4% conversions
-18% bounce rate
One customer emailed to say:
“Your site feels like it knows me.”
Remember:
Shopping is emotional.
So is online store.
If your store isn’t building trust in 5 seconds…
It’s building exits.
Let’s change that.
Want a CRO teardown of your site?
Drop “Trust” in the DM.