Back in 2018, I asked a client,

“Why do users love wishlists?”

She said,
“It’s retail therapy without commitment.”

→ I laughed.
→ Now I think a lot about it.

I added a “Add to Wishlist” button.
⤷ Offered 10% off.

It spread like Spotify Wrapped.
⤷ One wishlist ended up on Pinterest wedding boards.
⤷ We still don’t know how.

Then…
⤷ I connected the wishlist data with email flows.
⤷ Triggered FOMO every Monday.
⤷ CTR? Off the charts.

It wasn’t magic.
⤷ Just strategy + tech + timing.

Moral of the story?
→ Wishlists aren’t fluff.
→ They’re hidden sales machines.

Treat them right—
And they’ll pay you back.