Step-by-step guide for Shopify owners

Convey brands need “writers” and “designers” for killer product descriptions.

Here’s what needs to be done:)

NO 1. Your PD’s ( Product Descriptions )

⤷ Easy to read

1. Font size, Contrast, Single column matters a lot
2. 75 characters per line, Line-height 1.5m, Max 4 lines long

NO 2. Product information structure

⤷ Easy to scan:

1. Information is grouped, easy to scan
2. Segregated “General info” and “Technical info” sections for mobile-friendly scanning.

NO 3. Section titles must explain benefits (and not features) of the product

1. Show What’s in the Box
2. Add more authenticity with a real time image

NO 4.  Product page must contains

⤷ Customer FAQs

1. For each specific product
2. As well as store-wide questions

NO 5. The table of technical specifications

⤷ Readable

1. Different colors of lines,
2. Different hover state of the line

No 6. Add ons

⤷ Provide Extra Value

1. Offers product comparisons
2. Explains how to use the product in 3 easy steps

What should we add more?

Share your thoughts…
Let’s learn and Grow Together!!