Launched the perfect landing page.
Looked great, felt great.
I was ready for a sales explosion.
Spoiler: The explosion didn’t happen. 
I dug into the data.
Heatmaps showed drop-offs.

That “perfect” page? Not so perfect after all. 
Tweaked the copy.
Conversions ticked up.
Changed the CTA.
Even better.
Adjusted the layout. Boom, big wins! 

But here’s the kicker:
What worked today?
Might not work tomorrow.
Tech, trends, and customer behavior always change.
CRO isn’t “set-it-and-forget-it.”
It’s a living process.
Keep testing. Keep adjusting.
Fuel those conversions, don’t just fix them!